When creator Ryan Grepper brought an earlier version of his cooler to Kickstarter in December 2013, he didn’t reach quite reach his goal of $125,000. The second time around, he raised more than 200 times his $50,000 goal.
The beauty of engraving letters on paper. In this video you can see what a big process lies behind this seeming simple method of typography. The guys in this film enjoy their craft with patience, experience and love for letters. Let this inspire you.