I admire folk like Dan who just get on and DO stuff. It was a pleasure to speak to him for Issue 1 of MagHeroes, I apologise for my voice – I’m fairly monotone at the best of times and having a sore throat didn’t help :)
“Captain Picard face-palming is the best way of describing disbelief in something. Not just disbelief, but utter disappointed disbelief,” he said. “This kind of repurposing of media not for consumption but for communication is, I think, the underpinning of this social age.”
In other words, Frank wants to create video content that helps people talk to one another. What goes into making that kind of content? Much as with BuzzFeed’s written content, it breaks down into categories of social role, which Frank thinks of in terms of “share statements.”
For example, if you know somebody is going through a hard time, you might want to share with them a video called “How to Restore Your Faith in Humanity” — that’s emotional content.
If you’re trying to show a friend from New York, in Frank’s words, “I know you, I like you,” you might want to show them, “How to Piss Off Every New Yorker in 36 Seconds” — that’s identity-based content.
And finally, there’s informational content, which is often shared via what Frank calls the humblebrag — you share “Drunk vs. Stoned” to show you know a thing or two about being drunk, stoned, or both.
“It is as if graphic designers all work from the same palette; a broad but finite set of mannerisms that are often applied willy-nilly without any conviction other than a solid belief in good taste. Some designers think this is what graphic design is all about. Like many style merchants, they pick and choose from what is currently acceptable to infuse the work of their clients with a dose of cool”—(via pastafrola)